Sunday Shout – POW Gets the Nod Again

Truckee, Calif. (Shred White and Blue) — Was up at Graham “the man” Gephart’s wedding to the lovely Lulu Bael (congratulations again, you two!) in Fraser, Colorado, a couple weeks ago when presiding Justice of the Peace and filmmaker Josh “Bones” Murphy told me he had been working on a environmental movie with Protect Our Winters.

Then I home and got this note from Jeremy Jones, Chris Steinkamp and the good folks at POW:

“When The North Face came to us last year with an idea to produce a climate change film with them, we couldn’t wait to get started on such a cool project.

With additional help from Clif Bar and teaming up with Teton Gravity Research, we all wanted to create a visual piece that would bring the idea of “climate change” to life, giving the term some real-life context and inspiring everyone to get involved.

Available in October, “Generations” is a short film that discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the fragility of winter and the intrinsic value of snow to people across generations and cultures. The film poignantly captures cultural and personal responses from those to whom mountains and snow represent an irreplaceable way of life, ending with ways for everyone to take part in the solution.”

Sounds really cool. There’s your shout out. Here’s the trailer:

POW – Protect Our Winters Sunday Shout Out

Global Snowfall (Shred White and Blue)—Just wanted to give the first official Shred White and Blue Sunday Shout Out to big mountain snowboarder Jeremy Jones’ own Protect Our Winters (POW) environmental action campaign.

There have been a lot of good marriages between action sports and the environment of late, from the OE (original environmentalist) template of the Surfrider Foundation to the mossy snow feel of the footage from Sweetgrass Productions latest films. Like them, what I like best about POW is that they are all staying so close to their grassroots.

Read more