Ultra Rare: The Famous SWB Hoodie

Somewhere, USA (Shred White and Blue)—We started out with hoodies because we figured it was the one thing that surfers, skiers and paddlers would regularly wear; everybody with them on right after the beach, or the skiing, or especially in the morning before it’s started, when you’re freezing your ass off somewhere.

But they were really expensive to make. And the fact that they were made in Vietnam wasn’t really part of our business model.

But they sold out in the first week, too. And we got photos back from some of you skiing along the Rockies, from Monarch to Whistler, Crystal Mountain, Washington, and even from Switzerland, where some lucky Schnitz was doing the schuss and strudel. And we got urban sightings from Boston College, the mean streets of Vermont and the friendly bars of Montreal.

So right now we’re kind of looking for new ideas. Like, where to make the next generation of hoodies, basically.

If you’ve got a suggestion, let us know.

If you’re a U.S. apparel manufacturer with sustainable business practices, then give us a call.

And if you scored one of those first generation hoodies, then send us a photo! We’d love to know where it is now.