Stokelab Gets Us Pumped!

Thanks to longtime Shred White and Blue buddy Mike Horn (the man behind the All-American Snowboard Tests) for this awesome mention of the new Shred Flower shirts. Happy 4th, Mike. Check out the Stokelab right here: stokelab.com

Shred Flowers in Bloom

The Shred Flower is in full bloom right now. We’ve got the pink tees (L, M) and turquoise (SM), and long sleeve shirts in blue and white. Send us an e-mail if you want to rock the colors before the 4th!

One Nation of Shred

The new One Nation designs have landed. Looking very good in white, sizes M and SM. Drop a line if you can’t wait until we get them up on the merchandise pages.

Getting Schooled

Our man Nato is in Kenya helping to build a school with daughter Sydney and wife Karen. School rocks, Nate. Thanks the awesome photo!

New Shred Styles for 2010

We’re stoked to celebrate July 4, 2010, and to wish the United States happy birthday as we look forward to our second year offering you the best in casual boardsports t-shirts.

Joining The Classic this summer are the Shred Flower, custom-made for surfing, skiing, snowboarding and all-around outdoor ladies in both blue and white longsleeve and pink and turquoise tank tops, and the One Nation, featuring our shred mantra on the same soft blue and white cotton shirts as The Classic.

We will start updating the Shred Sighting and Merchandise pages with photos ASAP. And you can still order any shirt from the merchandise pages (all sizes and styles will remain the same price on the website), and we will send you an e-mail to dial in your exact order before we ship. Or feel free to contact us using the e-mail below.

We love making clothes that make you happy. And we love joining you in celebrating American Boardsports! Hope your 4th is cool, and hot!

On the Beach

Nice shot from Tacoma, Washington of Western and Country on the beach. The SWB hoodie was made for this! (Not sure the gooey ducks are looking forward to these two cats coming back…)

On the Glass

Glad to see we made the shred lineup at Totemoff’s Bar and Grill. Amazing season in Santa Fe. Thanks mucho to Christian for all the support!

Shred White and Pooch

Marty C’s young Husky gets the colors out on the trail. Go pup!

Shred 1sts – 14’er Surf, Olympic Freestyle and Hawaiian Green

High Country, Colo. (Shred White and Blue)-Jarrett Luttrell recently made history – he became the first snowboarder to climb and ride all 54 of Colorado’s 14ers from their summits.

Luttrell finished the feat with his descent of Keplinger’s on Longs Peak. A split boarder, the fine folks at Shred White and Blue fave Venture Snowboards were stoked to share the news as Luttrell was riding a Venture-built board.

Congrats to Jarrett, who sent over the photo, and to whom we are sending one of the Shred White and Blue Classic Design shirts from our inaugural business year. FOMO, check out this cool interview with Justin on TransWorld Snowboarding right here:

http://snowboarding.transworld.net/1000126359/featuresobf/the-first-14er-jarrett-luttrell/

Slopestyle Could Go for the Gold!

Antalya, Turkey (Shred White and Blue)- A U.S. and French proposal to submit ski halfpipe to the International Olympic Committee for consideration as early as 2014 was approved without dissent as the International Ski Federation concluded its biennial FIS Congress Friday in Antalya, Turkey. The Congress also unanimously passed proposals from the USA and other nations to accept both snowboarding slopestyle and team snowboardcross into the FIS World Snowboard Championships.

A decision on new events for 2014 could be made by the IOC as early as 2011.

“As a member association, we’re proud of the reputation that FIS has developed as a progressive and dynamic international sports federation, particularly in terms of the events and sports it provides to the Olympic Games,” said U.S. Ski and Snowboard Association Vice President, Luke Bodensteiner. “By aggressively developing new and dynamic action sports into its program, FIS is leading from a position that is relevant to youth and the worldwide public.”

Hawaii Protects Historic Surf Reserves

Maui (Shred White and Blue)-Hawaii Governor Linda Lingle issued an executive order to establish surfing reserves at two of Hawai`i’s most important and well-known surfing areas.  The executive order “acknowledges the cultural, sports and historic significance of important surf sites in Hawai`i,” and “raises public awareness about the importance of protecting, nourishing and developing Hawai`i’s world famous surf sites.”

The Governor’s order establishes the Duke Kahanamoku Surfing Reserve, which includes surf breaks bounded by the Ala Wai and the Waikīkī War Memorial Natatorium, as well as the North Shore Surfing Reserve, which includes surf breaks from Ali`i Beach in Hale`iwa to Sunset Beach.  Both surf reserves are located in the waters off O`ahu.

Senator Hemmings is a surfing legend in his own right, having become the world’s first surfing champion from Hawai`i after winning the World Surfing Championship in Puerto Rico in 1968. Pictured here are (left to right) Paul Strauch, Jr., Joey Cabell, Duke Kahanamoku, Fred Hemmings and Butch Van Artsdalen.

FOMO: http://hawaii.gov/gov/news/files/2010/june/governor-establishes-hawai-i-surfing-reserves

Angel Fire Stoke

OMG look what a couple of the Durango Devo Bike Team boys  found!!  Henry Larson (left) and Devin Feilen point to the Shred-vidence.

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